About OnPay

OnPay is a fast-growing software company headquartered in Atlanta offering a modern cloud-based payroll, HR, and benefits solution for small to midsize businesses. We’re currently seeking talented and curious individuals to join our team. We want to hear from you if you are interested in joining an exciting and fast-growing company! Product Marketing Manager (Atlanta HQ, Flex or Remote)

We’re looking for someone skilled and scrappy to help us build and scale our paid marketing channels and demand gen. We’ve got the best small business payroll software on the market and we need your help to establish a strong, ROI-driven foundation for our paid digital programs, as well as set the strategy as we experiment and expand into other direct response channels.

This position will offer a lot of opportunity for personal and professional growth as our marketing efforts expand — and you’ll have all the resources you need at your disposal.

Core responsibilities:

• Day-to-day management of CPC campaigns through Adwords, Adroll, and bidding-based review sites like Capterra.

• Establishing and maintaining full-funnel conversion tracking and attribution for paid campaigns (with help from our product team)

• Designing and running conversion optimization experiments and A/B tests

• Identifying and prioritizing new channels and partners we can work with to reach bigger (or more targeted) audiences

• Partnering cross-functionally with others on the marketing, sales, and product teams to execute ambitious multi-channel campaigns

• Perhaps most importantly: Really getting to know our customers so you understand how to anticipate their needs.

Preferred skills and experience:

This is what we’d ideally like to see on your resume, but we’d still love to hear from you if you feel like you’re the right mix of creative and analytical for this role, including:

• 4+ years running paid digital marketing programs, including both pulling the levers and reporting on performance

• Expertise in affiliate and partner channel analytics and reporting.

• Managing campaigns on Google Ads, and a combination of Facebook, Twitter, and LinkedIn

• Experience working in either an agency and/or a high-growth/startup environment

• Some exposure to B2B and/or SaaS funnels

• Experience with A/B testing ads, landing pages, and other points in the funnel

• Demonstrated success working collaboratively on multi-media campaigns

Some additional superpowers that would give you a leg up on the competition:

• Excel mastery, SQL, or other data science tools

• Experience with HTML, CSS, Google Tag Manager, Hubspot

• Understanding of SEO

• Seeing yourself as a growth hacker

• Experience with display, direct mail, out of home, or other advertising and demand gen channels

• The ability to spend 30 minutes poking around and see things we could be doing better

Perks:

• A casual team-oriented environment with a solid work/life balance and flexible work options

• Stock Options

• Four weeks of paid time off plus paid holidays and generous Parental Leave

• Medical, Dental, Vision, Short-term/Long-term Disability, and Life Insurance

• On-site training at our Ponce City Market HQ

• Stocked kitchen with a variety of snacks and drinks

• Ponce City Market employee discounts & more!

OnPay is an equal opportunity employer. OnPay makes all employment decisions without regard to gender, sexual orientation, gender identity, race, color, religion, age, pregnancy, national origin, veteran status, disability or any other classification protected